Jake
Gormley.
I spent months trying to buy a business. I broke down every number, built the entire model from scratch, unit economics, pricing structure, what each customer was actually worth over their lifetime. The deal fell through. But what I walked away with was something most people who build websites never have. I understood how a service business actually works from the inside.
ProLuxe exists because of that. Not because I learned how to use a website builder. Because I spent months thinking like an owner before I ever built a single page.
The site is never the problem. It is what the site is built around that determines whether it sells or just sits there.
Jake
Gormley.
I built this agency for owner operators who are great at their craft but invisible online. I know what it's like to work a full day and still have to chase leads at night. That stops when the site works the way it should.
I don't just build websites. I build the system that turns a site into a revenue engine — and I think like an operator because that's what I am.
Built by someone who
took a different path.
At 21 I walked away from physical therapy school. I spent the next two years in door to door sales and window cleaning, learning how real businesses operated from the ground level up.
In my pursuit of figuring out how I could actually help business owners, I started developing a different set of skills than most people in my space.
Building business models from scratch. Tightening the sales process to convert more of the right people. Pricing businesses for what they were actually worth, not just what everyone else in the market was charging.
And then I realized something. All of it comes down to one moment. From the second someone clicks your link to the second they book their appointment. That window is where businesses win or lose. That is what ProLuxe is built around.
I'm based in Salina, Kansas. I work with service businesses across the state. And I put everything I build out publicly, because the work should speak for itself.
Professional is the starting point.
Profitable is the goal.
Before a site can convert, the business behind it has to be built right. I've spent time deep in service business operations — rebuilding pricing models, restructuring how operators get paid, mapping revenue from the ground up, and building retention systems that keep customers coming back.
That operator-level thinking is what I bring to every client. Most agencies hand you a site. I hand you a site that reflects a business that's been thought through.
Ready to work with someone
who gets it?
Book a free review. We show you exactly what your site is missing, build you a free homepage, and if you decide to move forward we plan the full site around your vision.