Jake
Gormley.
I used to think business was simple. Find someone with money, tell them how to grow it, collect a fee. I was going to walk into other people's businesses and hand them a strategy.
Then I actually tried it, and realized I had opinions but no portfolio to back them up, and nobody hands a stranger their business off a good pitch alone, nor should they.
So I started building one of my own instead. I tried to buy a business and the deal fell through. I tested pricing structures that fell on their face. In 2023 and 2024 I ran marketing campaigns for a handful of companies around my city, became their marketer by default. Some found real success. Some still failed.
That's when I reworked how I was thinking about all of it. ProLuxe is the start of putting that thinking into practice.
Monopolizing a local area through supreme service and convenience, built across both the physical and digital assets a business owns.
Jake
Gormley.
I built this agency for owner operators who are great at their craft but invisible online. I know what it's like to work a full day and still have to chase leads at night. That stops when the site works the way it should.
I don't just build websites. I build the system that turns a site into a revenue engine — and I think like an operator because that's what I am.
Built by someone who
took a different path.
At twenty one I graduated college in three years, extra credit and all, headed for PT school. Mid test, I closed my laptop and walked away from that path. Before that I spent two years in door to door sales and window cleaning, learning how real businesses operated from the ground level up.
Building business models from scratch. Tightening the sales process to convert more of the right people. Pricing businesses for what they were actually worth, not just what everyone else in the market was charging.
All of it comes down to one moment. From the second someone clicks your link to the second they book their appointment. That window is where businesses win or lose. That is what ProLuxe is built around.
I'm based in Salina, Kansas. I work with service businesses across the state. And I put everything I build out publicly, because the work should speak for itself.
Professional is the starting point.
Profitable is the goal.
Before a site can convert, the business behind it has to be built right. I've spent time deep in service business operations — rebuilding pricing models, restructuring how operators get paid, mapping revenue from the ground up, and building retention systems that keep customers coming back.
Every tier moves that thinking forward, more SEO, more content, more depth as you go up. Authority goes further. It rebuilds the entire experience someone has on your digital home base, from the first click to the moment they book, until nothing your competitors have comes close.