From Firsthand Experiences
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What's Working. · Vol. I · 2026
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Wichita, KS Salina, KS Overland Park, KS Kansas City Topeka, KS Lawrence, KS 120 leads in 4 months Wichita, KS Salina, KS Overland Park, KS Kansas City Topeka, KS Lawrence, KS 120 leads in 4 months Wichita, KS Salina, KS Overland Park, KS Kansas City Topeka, KS Lawrence, KS 120 leads in 4 months
ProLuxe Digital · Journal

What's Working.

We're not here to tell you what to do. We're here to share what we've seen firsthand experiences from the field that either killed a website's performance or turned it into a sales engine.

6 entries, updated October 2026
Is It Worth Hiring a Web Designer in Salina, KS?
Know your average job, your crew size and three ratios before you decide. Here is the math on a $10,000 job and when a new site pays for itself in two or three extra jobs.
6 min read
→
Can AI Build Your Website and Replace a Professional Designer?
AI can give you the look and the animations you picture for your trade business. Whether the site answers what your customer needs and books the job takes research AI won't do on its own.
5 min read
→
Why Design Doesn't Matter
The first site I ever worked on was ugly. Spacing off, things uncentered, nothing a designer would be proud of. It converted 40 out of 49 leads and made the owner $20,000.
6 min read
→
Why Am I Not Getting More Calls From My Website
Showing you the real math behind one missed call will make you put your phone down and rethink every unanswered ring you've ever let go to voicemail.
6 min read
→
Why 157 Google Reviews and No Website Is Costing You More Than You Think
You're probably busy. But busy isn't the same as efficient. The right web presence means more jobs booked with less of your time spent chasing them.
4 min read
→
Why Encouraging People to Call In Is Killing Your Sales
Most service businesses put a phone number on their homepage and call it a lead system. Here's why that's costing you more jobs than you think and what to do instead.
5 min read
→
ProLuxe Digital · Journal
What's Working.

We're not here to tell you what to do. We're here to share what we've seen firsthand experiences from the field that either killed a website's performance or turned it into a sales engine.

6 entries, updated October 2026
→
Is It Worth Hiring a Web Designer in Salina, KS?
Know your average job, your crew size and three ratios before you decide. Here is the math on a $10,000 job and when a new site pays for itself in two or three extra jobs.
6 min read
→
Can AI Build Your Website and Replace a Professional Designer?
AI can give you the look and the animations you picture for your trade business. Whether the site answers what your customer needs and books the job takes research AI won't do on its own.
5 min read
→
Why Design Doesn't Matter
The first site I ever worked on was ugly. Spacing off, things uncentered, nothing a designer would be proud of. It converted 40 out of 49 leads and made the owner $20,000.
6 min read
→
Why Am I Not Getting More Calls From My Website
Showing you the real math behind one missed call will make you put your phone down and rethink every unanswered ring you've ever let go to voicemail.
6 min read
→
Why 157 Google Reviews and No Website Is Costing You More Than You Think
You're probably busy. But busy isn't the same as efficient. The right web presence means more jobs booked with less of your time spent chasing them.
4 min read
→
Why Encouraging People to Call In Is Killing Your Sales
Most service businesses put a phone number on their homepage and call it a lead system. Here's why that's costing you more jobs than you think and what to do instead.
5 min read